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In a “Money Snapshot,” USA
Today reported that nearly a third of consumers said
they would be shopping for the holidays right up to the last
minute. So one option for you might be to help consumers
shop for the holidays more efficiently online at
Quixtar.com and many of its Partner
Stores. That’s the quick answer.
But there’s also a
longer-lasting answer. Give some thought to why these
consumers will be shopping up until the last minute.
One reason is that they don’t
have the time to shop for the holidays earlier. Many of them
are working longer hours to cover for employees laid off or
globalized. Others of them are working longer to make up for
lesser wages in service industry jobs. And still others are
working their regular jobs plus working extra jobs to make
ends meet. That doesn’t leave a whole lot of time for
shopping.
Another reason is, many
consumers are shopping later in the holiday season because
they don’t have the money to finish it earlier. Some people
are on budgets to help them meet their monthly obligations,
so they spend a little here, a little there, week after
week, day after day, until the stores close for the holiday
weekend. Others haven’t learned to budget but they manage to
parcel out small bits of change when they can to buy for the
holidays. Still others run up large credit card debt
spending money they don’t have and worrying about paying it
off later. They may even parcel out their charges as they
make payments during the month for earlier purchases.
So, how do we help these people?
Let’s help consumers make a longer-lasting change in their
lives by helping them become Independent Business Owners
powered by
Quixtar. For instance, we can help them build
more time for family activities like holiday shopping by
eliminating the need for the extra job or to provide an
alternative to the 24/7 job. We can also help them manage
their finances better by helping them earn more income – or
a better income – with their own independent business. And
we can help them rein in credit card debt by making the kind
of money the credit cards helped them replace.
The holidays are supposed to be
a time of celebration and sharing. By helping people build
an independent business of their own, we can help them get
back to the days they remembered as children and pass it
along to their own families.
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